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By Stephanie Chandler on Oct 28, 2011 with Comments 9
Earlier this week, I read an interesting blog post by author Dean Wesley Smith on how he promoted his ebook with book cards. He had rack cards (similar to large postcards) printed up with his book cover on one side and a link to download it on the other side, and then went around handing
By Stephanie Chandler on Oct 24, 2011 with Comments 2
Publisher’s Weekly is offering a program called PW Select, which allows self-published authors to get their books featured in a special supplement. Select titles will also receive reviews from the publication. The cost to participate is $149 and PW is read by all kinds of industry pros: agents, editors, librarians, publishers, distributors, and media. Seems
By Stephanie Chandler on Oct 21, 2011 with Comments 1
Before you begin to write your book you should know who you’re writing it for. Knowing your audience will help you not only develop your manuscript, but identify methods for marketing your book and evaluate your total sales potential. Since you are crafting your book as a way to grow your business, your customers or
By Stephanie Chandler on Oct 19, 2011 with Comments 17
The world of publishing can be broad and complex because the options and rules are constantly changing. I have personally pursued both self-publishing and traditional publishing and have learned (sometimes the hard way) the challenges and rewards of both options. Here they are: Self-Publishing Pros You keep control over all of your rights. Individual book
By Stephanie Chandler on Oct 17, 2011 with Comments 10
Chris Anderson, author of several books including The Long Tail: Why the Future of Business is Selling Less of More, launched an interesting campaign to promote the release of his new book Free: The Future of a Radical Price. He made the book available for free in e-book format and in audio on Audible.com (and
By Stephanie Chandler on Oct 13, 2011 with Comments 2
Open any newspaper or magazine and notice how each article includes quotes and advice from experts. Most often, these quotes come from authors. Tune in to any talk radio show, The Today Show, or even your local news programs. Authors are constantly in the spotlight. In fact, media professionals from print, radio and television frequently
By Stephanie Chandler on Oct 11, 2011 with Comments 0
We publish a periodic newsletter for nonfiction authors that includes a summary of blog posts, special announcements, features for some of our books, and more. Check out the October edition here–and if you like what you see, sign up for our mailing list!
By Stephanie Chandler on Oct 11, 2011 with Comments 2
Want to speak with the CEO, head of Human Resources, a political leader or some other unreachable contact? Send a copy of your book along with a personal note. Odds are much better that your next call will go through. “This is Annie Author calling…” We’ve all heard of gimmicks in the sales world. One
By Stephanie Chandler on Oct 07, 2011 with Comments 0
Many writers inadvertently make the writing and editing process more difficult than it needs to be. As a result, they sabotage their own efforts and actually put more errors in their text than they remove. Following are the top self-sabotaging mistakes writers make. Avoid these things and watch your self-editing success soar. 1. Second-guessing yourself
By Stephanie Chandler on Oct 04, 2011 with Comments 18
New authors often ask me about book signing events. They want to know how to get them set up and what to do. My advice? Don’t waste your time. While it may sound exciting to sit at a table in Barnes and Noble and enjoy a line of customers eager to purchase your book, that’s
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