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By Stephanie Chandler on Sep 30, 2011 with Comments 1
Most book reviews in major publications focus on fiction so it’s harder to find sources willing to review nonfiction. However, here’s a little trick that has worked for me: Create a Google Alert with the keywords “book review” <genre> So yours might be “book review” memoir or “book review” health. Note that “book review” is
By Stephanie Chandler on Sep 28, 2011 with Comments 7
If you’re preparing to publish your first book, following are some essential tasks to get your book marketing started off right! Pump Up Your Web Presence Positioning yourself as an author means that you should build a professional presence online. If you have a rickety old website or a home-grown blog, it’s time for an
By Stephanie Chandler on Sep 26, 2011 with Comments 9
Over the weekend I received a royalty statement for one of my books and it was pitiful! Thousands of copies sold, yet somehow with the bulk discounts, the obscenely low rate paid for ebooks, and miscellaneous nonsense I earned an average of $.60 per book. Outrageous! I take a big part of the blame for
By Stephanie Chandler on Sep 21, 2011 with Comments 6
When you’re invited to speak at an event, you are usually offered a display table where you can sell your books (and if you aren’t offered one, be sure to ask!). Here is a checklist of items to bring along to ensure you’re prepared. Large rolling suitcase – This makes it easy to store and
By Stephanie Chandler on Sep 15, 2011 with Comments 2
In yesterday’s post, I covered how authors can break in to professional speaking. Here are some additional ideas and resources for getting started with speaking. Contact local chambers of commerce and service groups such as Rotary and Kiwanis. For trade associations, search online for <your city> plus “association,” “group,” or “organization.” Let peers and clients
By Stephanie Chandler on Sep 14, 2011 with Comments 11
Though it may be among people’s top fears—next to the fear of flying and ahead of the fear of death—public speaking has many advantages. As the featured speaker at an event, conference or meeting, you are perceived as the ultimate authority in the room. Speakers have a tremendous amount of influence with an audience, which
By Stephanie Chandler on Sep 14, 2011 with Comments 2
If you’re an author, book publisher, or aspiring writer in the Sacramento area, come out and join the new Nonfiction Authors Network! We meet on the third Wednesday each month to discuss writing, publishing and promoting non-fiction books. Our meeting agenda includes introductions by all attendees, a guest speaker, and a mastermind event where business
By Stephanie Chandler on Sep 13, 2011 with Comments 84
Recently a new author asked me how she should handle autographing her books. It took me back to when I had published my first book, remembering how awkward it felt to sign copies. I also thought about my first business—a bookstore—where we flipped through used books in search of autographs (the equivalent of a literary
By Stephanie Chandler on Sep 08, 2011 with Comments 0
My good friend Karl Palachuk recently released an excellent book that gives no-nonsense guidelines for getting your book published: Publish Your First Book: A Quick Start Guide to Professional Publishing in the Digital Age. Karl is a highly successful author and self-publisher of numerous books, as well as an IT consultant and founder of http://PromotionMonkey.com.
By Stephanie Chandler on Sep 06, 2011 with Comments 6
If you’re planning to self-publish your book, then you know that costs can add up—especially if you want to do it well. You need to invest in professional editing, custom cover design, interior layout, printing books, distribution, marketing, and the myriad of other details involved in producing and publishing a book. If funds are tight
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