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By Stephanie Chandler on Mar 23, 2011 with Comments 3
Guest Blog Post by Melinda Copp You’ve probably heard all this before: writing a book is one of the most powerful marketing tools available to coaches, consultants, speakers, and professionals. It can establish or enhance your brand and unique positioning. It can attract a steady stream of those ideal high-paying clients we all love. And
By Stephanie Chandler on Mar 22, 2011 with Comments 3
Long before I owned a publishing company, I started out by self-publishing my first book (which led to numerous opportunities!). Like most new authors, I had to start from the beginning and investigate my options. Trying to navigate the world of self-publishing was like driving in a dark rainstorm without a map. It was completely
By Stephanie Chandler on Mar 16, 2011 with Comments 17
Radio interviews are one of my favorite promotion strategies for authors. Aside from the fact that you can almost always conduct them from home, you can also reach a broad audience with your message. Internet radio shows, such as those found at BlogTalkRadio.com, provide wonderful opportunities for authors to reach a niche audience. Here you
By Stephanie Chandler on Mar 11, 2011 with Comments 2
Book Title: Woven Leadership Website URL: www.kimboxinspires.com Social Media Links: twitter: @kimboxinspires FB: kim.box LinkedIN: kimboxinspires What is your book about? It is about the power of diversity in any organization achieving its goals. I outline the competitive advantage of having a diverse organization whether it is corporate, non-profit, government, faith-based, or any coming together
By Stephanie Chandler on Mar 09, 2011 with Comments 5
I will never forget what happened after sending out my first press release. I didn’t know much about what I was doing at the time, so I wrote the release and sent it off to several media outlets. Then I went to the mall. My phone rang while I was in the dressing room at
By Stephanie Chandler on Mar 07, 2011 with Comments 3
For the casual user, social media is a way to connect with friends and family. For authors, social media provides a way to share compelling content to capture the attention of your target audience of readers. When you do this well, you can generate website traffic, new readers and even media attention. Facebook, Twitter and
By Stephanie Chandler on Mar 04, 2011 with Comments 0
We hosted the first annual Nonfiction Writers Conference in 2010 and all recordings are available for purchase. Here’s a full list of speakers and topics: Keynote: The Future of Publishing – DAN POYNTER How to Write a Book Proposal – MICHAEL LARSEN How to Sell Foreign Rights – BOB ERDMANN The Choice: Traditional vs. Self-Publishing
By Stephanie Chandler on Mar 04, 2011 with Comments 3
Most publications feature book reviews of fiction books, and occasionally a non-fiction book is thrown in for good measure. However, there are still some resources out there for non-fiction authors. Here are three for starters: 1. BlogCritics.org – Features book reviews across most genres and content is syndicated to other sites for even greater exposure.
By Stephanie Chandler on Mar 02, 2011 with Comments 2
As an author, your focus should always be about marketing your books. One simple way to do that is to make sure that your online profiles are up to date. Online profiles are available on websites where you are a member. For example, if you have a Yahoo or AOL e-mail account, you have a
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