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By Stephanie Chandler on Feb 24, 2011 with Comments 6
I have always been a believer that authors should give their books away as much as possible. The goal is to get your books into as many readers’ hands as you can so that they tell their friends and talk about it online—which leads to more sales. Now that ebooks are starting to dominate the
By Stephanie Chandler on Feb 23, 2011 with Comments 8
Twitter was designed as a tool to share what you are up to and while you can tweet about what you’re having for lunch, it’s really not relevant (or interesting!). The goal for authors should be to engage your target audience by being entertaining, sharing useful information, or serving as a resource. Here are some
By Stephanie Chandler on Feb 22, 2011 with Comments 4
Tonight I’m teaching a 3-hour workshop at the Learning Exchange in Sacramento on Online Marketing for Authors. I thought it might be helpful to share the outline here for readers who are working on the same goal: 1. Target Audience Ø Community and building your audience 2. Great Website Ø Professional design with content management
By Stephanie Chandler on Feb 17, 2011 with Comments 12
Releasing a new book is a cause for celebration! It is like welcoming your new baby into the world. Aside from executing your marketing plan, here are four critical steps every author should take on Amazon as soon as the book is released. 1. Submit your book to the Search Inside the Book program. This
By Stephanie Chandler on Feb 14, 2011 with Comments 0
Book Title: OVERCOMING INDECISION: Tools for Easier Decision Making Website URL: www.DecisionDR.com What is your book about? We’re all challenged by the many decisions, big and small that we make daily. By reading this book you’ll learn the skills to minimize the struggle that often accompanies decision making and learn to live a more productive
By Stephanie Chandler on Feb 10, 2011 with Comments 8
Authoring a book can bring added value to your business, especially when you take the time to uncover golden opportunities. Here are some simple ways to expand your reach, get more exposure, and increase revenues with books. 1. Create Bundles If you’re a speaker, you can sell books at the back of the room. But
By Stephanie Chandler on Feb 08, 2011 with Comments 0
A book proposal is required when pitching a manuscript to literary agents or editors in pursuit of landing a traditional book deal. Similar to a business plan for an entrepreneur, writing a book proposal forces the author to dig in and do some important research while also planning the details of the book. Though you
By Stephanie Chandler on Feb 03, 2011 with Comments 2
Make Your Website a Destination: Add video, provide a sample chapter from your book, offer an e-mail newsletter, and share plenty of interesting content. Not only will content entice readers, it can also improve site ranking with Google. Embrace Blogging: Commit to blogging two to three times per week (more is better) and over time
By Stephanie Chandler on Feb 01, 2011 with Comments 1
Has this ever happened to you? You attended an educational conference, took notes on random hotel notepads and scraps of paper, met interesting people, collected business cards, and returned home loaded with ideas and enthusiasm. Yet, while there were dozens of actions you intended to take immediately, upon your return to the real world, somehow
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